Plan the work. Do the work. Love the work.

You can’t scale chaos. But you can scale structure, clarity, and purpose
and that’s what Pipeline & Purpose builds.

Structure that organizes your work, sharpens your thinking, and creates the momentum your business needs to grow.

Meet Chris Baszto

A lifelong storyteller, he grew up watching his father shape global brands for a Fortune 150 company, sparking a deep fascination with how ideas move people, build trust, and transform organizations.

That early fascination turned into a 20-year career in marketing and communications spanning every level of scale: neighborhood agencies, regional brands, national campaigns, and global organizations. Chris has led high-growth teams, rebuilt revenue engines, and guided companies through major inflection points—drawing equally from hard-won lessons and breakthrough wins.

Outside of work, Chris is driven by the same curiosity and appetite for adventure that fuels his craft. Whether scuba diving with 11-foot tiger sharks as a PADI Master Scuba Diver, obsessively seeking new experiences through travel, or adding his new quarterly hobby (last quarter was vinyl, this is electric guitar), he brings that same sense of intention and presence into how he builds, leads, and helps others grow.

His work—and his philosophy—are grounded in the belief that intentional structure and planning can be a driven unlock for creativity. Chris’s journey offers equal parts strategy, story, and encouragement for anyone daring to build with purpose.

Career Highlights

Here is a look at some of Chris’s career highlights and wins that will be used to inform his work with your team.

Grew revenue from $150M to $480M leading to acquisition by CBRE; lead all global performance, brand, creative & design and enterprise B2B Marketing.

Industrious

Took over an ailing Marketing function and delivered +80% ROAS and delivered record revenue (and profit) numbers for the brand within 4x months.

Divorce.com

Led global acquisition and growth marketing for the launch of Microsoft Office 365 mobile applications, driving 10M+ downloads in the first year and over 5M app activations across key markets.

Microsoft Office